CONTENT overview
Over the last two years our relationship with Gymshark has gone from strength-to-strength and we still have a fantastic working relationship.
The work that we've done with Gymshark has been primarily focused around portfolio building and highlighting the incredible events that have been staged in the Regent St store.
Farm to FieldTray
Gymshark collaborated with the British Weight Lifting association to host weightlifting competitions called the Gymshark Lift Off. The events were intended to showcase athletic talent and create a sense of community among participants and spectators. This was a two day event with an asset requirement of 1 vertical and 2 horizontal pieces of content within a 3-day turnaround.
London Lifting Club
This campaign was to showcase where the fresh produce is coming from. Visiting a regional farm to highlight the source of Farmer J's fresh ingredients, producing both a 20-second landscape reel and a portrait version to capture the farm’s beauty and authenticity. This collaboration reflects the strong partnership between the two companies, centered around a shared commitment to quality and fresh sourcing.
February 2024
June 2024
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Gymshark partnered with Steel Warriors in 2024 - an incredible brand and charity that aims to help transform the lives of young people affect by knife crime. The event was purely focused on bringing both communities together and showcasing how accessible calisthenics can be.
REFERENCES
Gina Powell // Senior Team Lead
We've had the pleasure of working with Aaron on multiple occasions at Gymshark Regent St., capturing the essence of our hyper-local events and activations, including various Run Clubs, athlete and store takeovers. His ability to tell a compelling story through visuals has been invaluable, bringing the energy, commerciality and community spirit of our events to life. Professional, passionate, creative, and always adaptable, Aaron consistently delivers high-quality content that exceeds expectations!
Meg Vincent // Events Team Lead
